The Secret Most Sex Toy Brands Overlook Is The REAL Reason People Buy
If your product pages aren't converting the way you expect, the problem probably isn’t the product - it’s how you’re talking about it.
Most brands focus on listing features - vibration modes, materials, waterproofing. But that’s not what gets people to buy. People buy because of how something makes them feel.
At [Your Company Name], we ran a CRO experiment for [CLIENT NAME] to test this theory. Instead of tweaking pricing or offering discounts, we rewrote the product descriptions to focus on emotion rather than tech specs.
The result? A 52.51% increase in sales revenue - just from changing the copy.
The Test - Can Better Words Really Sell More?
We ran a 27-day A/B test on one of our client’s best-selling sex toys.
One version used the standard product description - listing speeds, battery life, and materials.
The other leaned into sensory and emotional language - the kind of copy that makes people imagine the experience instead of just reading the details.
The Results Were Crystal Clear
- Higher order value - People didn’t just buy more often, they spent more when they did.
- Stronger purchase intent - Those who read the emotional copy were far more likely to commit.
- Massive missed opportunity - If this change had been made sooner, the brand would have made tens of thousands more in just a few months.
The Psychology - Why Emotional Copy Sells Better
There’s plenty of research to back this up.
- 95% of buying decisions are subconscious - and emotions drive most of them (Harvard Business School).
- Brands with strong emotional connections grow 85% faster than competitors (Harvard Business Review).
- People who feel emotionally connected to a brand spend 3x more over their lifetime (Motista Research).
- Stories are 22x more memorable than facts (Stanford University).
Simply put - features inform, but emotions convert.
What We Changed - and Why It Worked
We didn’t add any new product features. We just changed how we framed them.
1. Making It Sensory
❌ “10 vibration modes with a powerful motor.”
✅ “From teasing pulses to deep, rhythmic waves - every setting designed to take you exactly where you want to go.”
2. Turning Specs into Experience
❌ “Made from medical-grade silicone.”
✅ “Soft, warm, and effortlessly smooth against your skin, wrapping you in pure pleasure.”
3. Selling the Feeling, Not the Feature
❌ “USB rechargeable with a 2-hour battery life.”
✅ “More pleasure, less interruption - two full hours of uninterrupted bliss.”
This is what made the difference. The product didn’t change. The way we talked about it did.
What This Means for Your Brand
If your product pages are full of bullet points about features, you’re missing out on serious revenue.
People don’t buy sex toys because they have waterproofing and 10 speeds. They buy them for what those things let them feel.
Want to See This in Action?
At [Your Company Name], we specialise in CRO for sexual wellness brands. If you’re ready to turn more browsers into buyers, let’s talk.
📩 Get in touch today for a free CRO audit or sign up for our newsletter for insider insights on driving eCommerce sales.
Small changes. Big revenue. Let’s make it happen.
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