Welcome to this week’s edition of “This Week in Wellness” - our Friday digest of standout moments shaping the sexual wellness, ecommerce, and regulated marketing space.
Here are 5 insights worth knowing this week:
1. Portability and Functionality Are Now Core Selling Points
In reviews and forums this week, buyers focused less on buzzwords and more on real-life practicality:
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“Fits in my overnight bag”
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“Easy to clean”
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“Waterproof but not bulky”
✨ If your PDPs aren’t reflecting how products fit into modern life - not just what they do - you’re missing conversion drivers.
2. Affiliate Programs Are Evolving Into Real Channels
We spotted a surge in affiliate builds and Shopify store launches - often commissioned through platforms like Fiverr.
These aren’t hobbyists. These are early-stage brands treating affiliate like a real growth lever.
✨ If your brand is restricted on Meta or TikTok, a properly structured affiliate ecosystem may be your best CAC tool in 2025.
3. Packaging Isn’t Just a Logistics Concern - It’s Brand Experience
Customers are sharing unboxing experiences, and the message is clear:
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“Too medical” = off-putting
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“Too plain” = forgettable
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“Too branded” = risky
✨ The experience doesn’t start on the PDP - it starts at the doorstep.
4. The Global Market Forecast Just Got Bigger
New forecasts from Fortune Business Insights predict the sexual wellness market will reach $115.1 billion by 2030, up from $26.84 billion in 2025.
Asia-Pacific is projected to lead that growth - but competition is intensifying everywhere.
✨ Rising tides lift everyone - but also crowd the water. Brand clarity matters more than ever.
Ecommerce Dominates the Sales Channel Conversation
In the U.S., ecommerce now accounts for over 62% of sexual wellness product sales.
With increasing privacy expectations and product diversity, digital remains the primary battleground — and platform experience makes or breaks retention.
✨ Retail presence is great — but if your website isn’t converting, you’re leaking revenue.
Want to turn these insights into action?
Sciart helps brands in regulated categories grow through smart UX, CRO, content strategy, and digital workarounds.
Whether you’re running a DTC brand or scaling through affiliates, we’ll help you move fast - and smart.
