From AI bots to checkout hacks, here are 5 things we spotted in the last 7 days and what it means for your s*xual wellness brand 👇
1. AI chatbots quietly driving engagement
A new study showed how an AI chatbot boosted vaccine uptake - a reminder that AI’s value often sits behind the scenes.
✨ What could a similar tool do for subscription conversion or product education?
2. Dame's $5 Surcharge
Dame - a leading s*xual wellness brand - is now adding a $5 surcharge at checkout to offset increased import tariffs.
✨ It’s not just a pricing move. It’s a strategic UX decision built directly into Shopify, and a signal of where things are headed for DTC brands navigating tight margins and rising fulfilment costs.
3. Femtech market heating up
A fresh report predicts massive growth in femtech between now and 2032.
This is where s*xual wellness, health tech, and ecommerce start to blur - and smart brands will ride that wave.
✨ Are you telling the right story to be seen as part of that category?
4. Smart Tech Is Powering AI Behind the Scenes
Predictive analytics is everywhere - powering everything from email timing to lead scoring to ad delivery.
Most sexual wellness brands are unaware that AI is baked into tools like Klaviyo, Meta Ads, Shopify, and HubSpot.
✨ These hidden AI features are doing heavy lifting: improving conversions, reducing churn, and automating tasks that sales and marketing teams often do manually.
5. Affiliate marketing interest is climbing
We’re seeing more conversation around affiliate-first growth on Shopify - especially from restricted brands who’ve been burned by Meta.
✨ Could your community become your best-performing channel?
📈 What it means for your brand:
Don’t just chase trends. Spot the ones that actually create leverage -and build toward them now.
🔍 Need help seeing the signal through the noise?
📩 Let’s chat