Car finance with literally Oodles of data

Sciart supported a leading digital team with data analysis, segmentation and drive sales via CRO

Client

Oodle car finance is the fastest growing motor finance company in the UK, and they're on a mission to inspire car buying confidence at every step. They believe that sorting the finance first is the best way to buy a used car. That's why they've flipped car buying on its head to give customers the confidence and control of a pre-approved budget; car finance which can be used to buy a car online or in-person.

CHALLENGE:

To continue Oodle car finance aggressive growth while keeping a customer centric approach Sciart worked with the digital team to drive 3 focus areas while giving broader support to the wider ecosystem.

Audience segmentation / Finance funnel analysis / Conversion rate optimisation.

SOLUTION:

Sciart worked with the Head of digital and the digital marketing team to tackle the various and complex challenges they faced with data We worked together to develop the target audiences so by leveraging Oodle’s extensive data system we did an “inside out” review of the relevant data joined up with external social and other data points to create 4 core audience segments. In parallel we worked with the head of digital to define the end to end finance funnel allowing us to improve the finance journey via traditional CRO As a final step we put in place a conversion rate optimization programme with a hypothesis framework that enabled Oodle to develop behavoural insights for campaign development.

Key deliverables

4 core audience segments
End to end finance funnel
Funnel optimasation
Integrated multiple data solutions
Conversion rate optimasation programme

RESULTS:

“Sciart worked with the Head of digital and the digital marketing team to tackle the various and complex challenges. To start with we needed a clear view of the target audience so by leveraging Oodle’s extensive data system we did an “inside out” review of the relevant data joined up with external social and other data points to create 4 core audience segments. ”

Outcomes

Improved retention within the sales conversion funnel
Greatly improved segmentation which further aided campaign development and ROAS
Joined up data lake with and campaign insights to greatly improve behavoural uptake in Oodle car finance
Conversion rate optimisation programme that continually delivers long term ROI

FEEDBACK:

Peter O'Brien

Head Of Digital at Oodle

“Whilst the Oodle team have a wide and talented 300 strong team, I have found for certain areas that it can be invaluable to bring in specialists to aid projects at pace. Sciart I have to say deliver excellence and often drive new ideas beyond the origingal scope. If you have complex requirements in data then I really can't recommend Fred and his team at Sciart strongly enough, they come with a pedigree that few agencies process and they deliver time and again.”