As a business owner or marketeer, you know that conversions are everything. Whether it's increasing website visitors, growing your email subscribers, or driving product purchases, your success ultimately relies on your ability to turn leads into customers. In today’s complex and ever-evolving digital landscape, businesses are constantly seeking ways to enhance site performance and maximise conversions. At Sciart, we specialise in helping our clients gain a competitive advantage by implementing a robust Conversion Rate Optimisation (CRO) strategy.
What is CRO?
CRO is the process of improving your website's ability to convert visitors into customers. It involves understanding how visitors move through your site, understanding what actions they take and what stops them from completing your goals. Behavioural analytics platforms such as Mouseflow - a Scairt-approved tool - help businesses to record, understand and enhance user experience.
CRO experiments include anything from optimising your website's design and user experience to creating more compelling calls to action (CTA) and reducing friction in the checkout process. It’s all about making incremental improvements to your website that add up to big results over time.
Why is CRO important?
By increasing your conversion rate, you can generate more revenue from the same amount of traffic. This means that your marketing efforts become more efficient and effective, resulting in a higher return on investment (ROI). In addition, CRO can help you identify and address any issues with your website or marketing strategy that may be holding you back from achieving your full potential.
Tell me more..
CRO isn't always about making significant changes to achieve great impact. Sometimes, even small adjustments can yield remarkable results. For instance, during our collaboration with a client, we identified that the checkout button lacked prominence on their website. To address this, we conducted experiments by testing five different colours for the CTA button. The objective was to enhance its salience, and the outcome was rewarding - this simple modification led to a notable 23% increase in the conversion rate.
In another experiment, we explored the impact of displaying products based on popularity rather than price. This simple framing technique proved to be highly effective, resulting in a substantial 15% boost in revenue.
By meticulously testing and refining various elements of your website or marketing strategy, you can uncover valuable insights that drive tangible improvements in conversion rates and revenue.
How can Sciart help?
At Sciart, we believe that CRO is both a science and an art. On the science side, we use data-driven analysis and testing to identify the most effective changes to your website. We collect and analyse data on user behaviour, preferences, and demographics to gain a deep understanding of what's working and what's not. Then, we use A/B testing and other scientific methods to determine which changes are most likely to drive conversions.
On the art side, we bring our years of experience in marketing and design to the table. We know how to create visually appealing websites and marketing materials that capture your audience's attention and drive them to take action.
Together, these scientific and artistic approaches allow us to create a CRO strategy that is tailored to your unique needs and goals. We don't believe in one-size-fits-all solutions; instead, we work with you to create a customised plan that takes into account your industry, audience, and business objectives.
