AI, Orgasms & Algorithms: What We Learned About the Future of Sexual Wellness Marketing

At EroFame 2025 in Amsterdam, Sciart Marketing and Little Leaf co-hosted one of the most talked-about sessions of the show:

“AI, Orgasms & Algorithms: The Future of Sexual Wellness Marketing in a Censored World.”

Across two days, the panel brought together leaders from across the industry to explore how AI, algorithms and consumer behaviour are rewriting the rules of sexual wellness marketing - and what brands can do to stay visible, human, and compliant when algorithms decide what can and cannot be seen.

Panel line-up:

• Fredrik Wahlqvist, CEO of Sciart Marketing – unpacking the data, compliance, and performance side of growth
  

• Kathryn Byberg, CEO of Little Leaf Agency – redefining PR as reputation-building across every touchpoint
  

• Jennifer Parry, Brand Marketing Director at pjur – offering a lifestyle and mainstream perspective on evolving legacy brand
  

• Ashton Egner, Marketing Operations & Communications Manager at Kiiroo – bringing the sex-tech and community angle, where technology meets human connection
  

• Moderator: Dan Caplin, Sciart Marketing
  
  

1. The Funnel Is Bent. Welcome to the Micro-Moment

The discussion opened with a challenge to the traditional marketing funnel.

Kathryn put it simply:

“People do not move through a funnel any more – they are making micro-decisions across platforms.”

Fredrik backed this up with data from Sciart’s work in regulated industries, showing that most consumers now engage with a brand across 10 to 15 fragmented touchpoints – many in dark channels such as DMs, Reddit or private communities.

Jennifer added:

“Our growth is not about the next campaign – it is about being part of people’s daily routines. We have to meet them where they are, not where the algorithm sends them.”

On day two, Ashton extended this into the sex-tech world, noting that digital and physical intimacy are now connected experiences:

“Consumers expect technology to feel human. Every interaction – from a search result to an app notification – contributes to brand intimacy.”

Takeaway: The consumer journey is no longer linear. Brands must design for discovery everywhere - from SEO to private chat spaces.

2. Algorithms Are the New Gatekeepers

Fredrik outlined the three biggest blockers facing sexual wellness brands in 2025:

1. Keyword suppression
   
   

2. Creative disapprovals
   
   

3. Algorithmic invisibility – content quietly buried for being “sensitive”

“Compliance does not mean compromise,” he explained. “It means learning how the algorithm thinks – and speaking its language without losing your brand’s.”

Kathryn added:

“PR today is not just about press coverage – it is about showing up consistently and authentically across every touchpoint.”

Jennifer talked about the balancing act between authenticity and compliance:

“We have to understand what works on each channel, keep testing and stay relevant – because authenticity is what drives trust.”

On the second day, Ashton brought a tech-brand perspective:

“Algorithms are trained by behaviour. If we want our category to be recognised as wellness, not risk, we have to feed the machine the right signals – education, credibility and consistency.”

Takeaway: Algorithms are the new editors. Your job is to train them with the right data, language and intent.

3. Authenticity Beats Automation (Every Time)

The conversation then turned to the human side of AI.

Ashton summed it up perfectly:

“Technology can amplify intimacy – but it cannot replace it.”

Kathryn agreed:

“Authenticity is not a vibe; it is proof over time. Every PR mention, every partnership, every customer reply builds or breaks it.”

Jennifer added a mainstream view:

“Authenticity for us means clarity. People want to know what is in our products, what we stand for and how we behave when things go wrong.”

Fredrik rounded out the segment:

“AI should remove friction, not humanity. Use it to support creative and compliant expression – not flatten it.”

Takeaway: Use AI to buy back time for what matters most – creativity, trust, and storytelling.

4. The Future: Creative Compliance and Connected Communities

We wrapped with a lightning round – one thing every brand should start testing now:

• Fredrik: Train AI on your past successes to scale authentically.
  
  

• Kathryn: Long-term storytelling and brand-reputation work that earns attention when ads cannot
  
  

• Jennifer: Building brand equity that translates seamlessly from DTC to retail shelves
  
  

• Ashton: Interactive, community-driven experiences that merge technology, education and connection
  

Takeaway: The most innovative work in sexual wellness marketing today is happening because of restrictions, not in spite of them.

Final Thoughts

Across both days, one theme stood out: the future of this industry belongs to the brands that combine data discipline with human authenticity.

AI, algorithms, and compliance may define the playing field - but creativity, credibility, and community still win the game.

If you missed the panel or want to explore how Sciart helps regulated brands grow safely and sustainably, visit sciart.io or connect with us on LinkedIn.

Because in 2025, authenticity is not optional – it is the algorithm.