After 14 years in Hanover, EroFame made its debut in Amsterdam from October 8-10, 2025. The move to RAI Amsterdam brought improved accessibility for international visitors, with the venue's proximity to Schiphol Airport and Amsterdam Central Station making the event more connected than ever.
The venue change also reflected an industry increasingly confident about its position in the broader wellness market.
A New Venue, New Opportunities
The RAI Convention and Exhibition Centre provided an ideal setting for the industry's annual gathering. Amsterdam's progressive atmosphere created the right environment for an industry that continues to evolve and professionalise.
Industry Participation
EroFame 2025 brought together a diverse mix of established leaders and emerging innovators from across the global sexual wellness market. Exhibitors included internationally recognised brands such as Lovehoney, Kiiroo, pjur, Mystim, Intt, and Honey Play Box, reflecting the full breadth of today’s industry - from connected pleasure tech and lubricants to lingerie and wellness accessories.
The exhibitor line-up highlighted the event’s international scope, with companies from multiple continents showcasing products and forming new retail and distribution partnerships.
Recognition and Innovation
The Erotix Awards 2025, presented during the event, recognised excellence across the industry with 32 awards handed out for various categories. Notable winners included Kiiroo, whose Luxus product received the "Highest Potential Product" award, demonstrating continued innovation in connected intimacy technology.
pjur, celebrating their 30th anniversary, was among the established brands marking significant milestones at the event.
Educational Programme Expansion
EroFame 2025 placed increased emphasis on education and professional development. The enhanced seminar programme covered topics relevant to modern sexual wellness businesses, from compliance and marketing to consumer trends and technology integration.
Sciart's Educational Contributions:
Sciart Marketing contributed to the educational programme through two presentations:
"From Bedroom to Boardroom: The Insider's Guide to Seducing Retail Buyers with Your DTC Data" explored how direct-to-consumer insights can strengthen retail partnerships rather than compete with them. The session outlined practical frameworks for brands looking to leverage their customer data in retail conversations. Read the complete insights from this session.
In partnership with Little Leaf Agency, we also co-moderated "AI, Orgasms & Algorithms: The Future of Sexual Wellness Marketing in a Censored World." This panel discussion brought together experts from Kiiroo, pjur, and Little Leaf Agency to address how brands can maintain visibility and authenticity whilst navigating algorithmic restrictions. Discover the key discussion points here.
Industry Networking and Collaboration
The Amsterdam setting facilitated enhanced networking opportunities beyond the traditional exhibition floor meetings. The programme included various social events that allowed for deeper business discussions and relationship building.
These networking opportunities reinforced the industry's reputation for strong community bonds while maintaining a professional atmosphere appropriate for serious business development.
Product Announcements and Future Launches
Several companies used EroFame 2025 as a platform for product announcements. Honey Play Box, for example, announced their upcoming VIBROSA launch, scheduled for October 21st, demonstrating their continued expansion in app-controlled technology.
Such announcements highlighted how EroFame serves not only as a current marketplace but also as a preview of upcoming industry developments.
Looking Forward
EroFame 2025's successful Amsterdam debut established a strong foundation for future events. The combination of improved accessibility, professional venue facilities, and the city's international business environment created an ideal setting for the industry's annual gathering.
The event demonstrated the sexual wellness sector's continued evolution toward mainstream acceptance and business sophistication, with brands operating professional marketing strategies, compliance frameworks, and growth initiatives comparable to any consumer goods category.
The Sciart Perspective
As Sciart Marketing’s representative at EroFame 2025, the event reinforced our view of an industry that has evolved beyond its historical limitations into a sophisticated sector driven by wellness, technology and consumer empowerment.
The brands succeeding in this space are those that combine regulatory compliance with innovative products and data-driven marketing strategies. EroFame 2025 showcased companies that understand both the unique challenges and significant opportunities within sexual wellness.
For brands looking to understand the current direction of this market, EroFame 2025 provided clear evidence of an industry ready to compete in the mainstream wellness economy while maintaining its distinctive identity and community values.
The move to Amsterdam marked more than a venue change. It represented the industry's confidence in its professional standing and its commitment to continued growth and innovation.