Case Study: evesleep.co.uk
Helping eve sleep count more than sheep
Sciart supports eve sleeps data transformation delivering scale comfortably
Client
Eve Sleep, A European Sleep Wellness brand established in 2015 have quickly become a market leading D2C brand with award winning, gorgeously comfortable mattresses, pionering the market with a 1 year risk free trial.
CHALLENGE:
eve sleep has a core focus to deliver better sleep to all of its customers, to do this eve sleep must not only sell mattresses but as a wellness brand support and help it’s customers on the art of getting a good nights sleep.
eve sleep's customer obsessed focus led them to partner Sciart as a data partner, this enables scale and speed to deliver both strategic long term investments as data transformations, along with short term important tactical changes such as legal consent management within the UK and European countries.
SOLUTION:
To support eve sleep mission we need to make sure that we work with a long term plan in mind while constantly being flexible to internal eve sleep changes as well as broader market changes.
Key deliverables
- Established a longer term roadmap
- Resource “on tap” to drive speed and agility
- Localised consent management framework across European markets
- Integrated multiple data solutions
- Enabled content tracking across 100% of the audience
RESULTS:
“To support eve sleep mission we need to make sure that we work with a long term plan in mind while constantly being flexible to internal eve sleep changes as well as broader market changes.”
Outcomes
- Clear view on strategic investments to drive data transformational value
- Raised consumer trust with compliant and localised consent management
- Structured an ‘on-call’ data team for every eve sleep emergency or requirement
- This ‘on-call’ data capability saved large team costs and savings
FEEDBACK:
“Sciart have come in at short notice and helped resolve critical issues in our digital infrastructure. The ability to quickly get up to speed and articulate both tactical and strategic elements in not only how we operate now, but also about what is on the horizon, has been instrumental in keeping ourselves on track and allowing us to focus on other critical parts of the business. Fred's determination to get to the bottom of the issues and not leave a job anything other than 100% resolved has been invaluable.”